Now the next step is to choose the type of Facebook contest that will help you achieve said goals. There are three main types of contests you can run on Facebook: Giveaways These are the simplest Facebook contest type and, as the name suggests, involve giving away a prize to the lucky participant s who enter the contest. Most giveaway contests require a participant to engage with a post like, comment, or share to enter. Photo Contests Photo contests are an excellent way of driving engagement and collecting user-generated content for your other marketing efforts.
They grab attention of consumers and affect purchase decisions for sure. But around are a lot of things which can go wrong in lucky appeal to campaigns which are counterproductive by alienating customers rather than attracting them. As long as superior customer experience in such campaigns is necessary to derive any benevolent of success from them. Following are a few pointers to take anxiety of, when running a lucky appeal to campaign. Step 1: Select the absolute rewards One of the biggest mistakes done by brands in such campaigns is having a winner-take-all structure. It is always advisable to keep account aside and have various grades of rewards. Ideally at least 1 all the rage participants should be winning some bonus or the other.
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